Consumer Psychology A Life Span Developmental Approach /

• Main Author: Young, Brian M. (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Industrial psychology.; Developmental psychology.; Motivation research (Marketing).; Self.; Identity (Psychology).; Industrial and Organizational Psychology.; Developmental Psychology.; Consumer Behavior.; Self and Identity.

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is...