Consumer Psychology A Life Span Developmental Approach /

• Κύριος συγγραφέας: Young, Brian M. (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Industrial psychology.; Developmental psychology.; Motivation research (Marketing).; Self.; Identity (Psychology).; Industrial and Organizational Psychology.; Developmental Psychology.; Consumer Behavior.; Self and Identity.

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is...

Πίνακας περιεχομένων:

• Chapter 1: Definitions and visions of consumption
• Chapter 2: Concepts and themes
• Chapter 3: How consumers' minds work: An introduction to the basics
• Chapter 4: How we process information: A look at embodied cognition and priming
• Chapter 5: One mind or two? An introduction to dual process theories
• Chapter 6: Development through the lifespan: Is it a viable approach?
• Chapter 7: Erikson's stages of life: Can we bridge the gap?
• Chapter 8: Childhood and younger children: The gaze from developmental psychology
• Chapter 9: The older child: Becoming a serious consumer
• Chapter 10: Children, ownership and possessions: The origins
• Chapter 11: Ownership and possessions: The adult perspective and into the future
• Chapter 12: And now the end is near... .