Innovation and Capacity Building Cross-disciplinary Management Theories for Practical Applications /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Vrontis, Demetris (Editor, http://id.loc.gov/vocabulary/relators/edt), Weber, Yaakov (Editor, http://id.loc.gov/vocabulary/relators/edt), Thrassou, Alkis (Editor, http://id.loc.gov/vocabulary/relators/edt), Shams, S. M. Riad (Editor, http://id.loc.gov/vocabulary/relators/edt), Tsoukatos, Evangelos (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Series: Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,
• Subjects: Management.; Industrial management.; Organization.; Planning.; Leadership.; Marketing.; Industrial management-Environmental aspects.; Innovation/Technology Management.; Business Strategy/Leadership.; Sustainability Management.

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of ne...