Open Innovation Business Modeling Gamification and Design Thinking Applications /

• Κύριος συγγραφέας: Leitão, João (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Contributions to Management Science,
• Θέματα: Small business.; Management.; Industrial management.; Leadership.; Small Business.; Innovation/Technology Management.; Business Strategy/Leadership.
• Φυσική περιγραφή: XV, 127 p. 10 illus. online resource.
• ISBN: 9783319912820
• ISSN: 1431-1941
• DOI: 10.1007/978-3-319-91282-0

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge - a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.