Gender and Relatability in Digital Culture Managing Affect, Intimacy and Value /

• Main Author: Kanai, Akane (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: Sociology.; Culture.; Gender.; Cultural studies.; Digital media.; Gender Studies.; Culture and Gender.; Cultural Studies.; Digital/New Media.

This book explores the practices and the politics of relatable femininity in intimate digital social spaces. Examining a GIF-based digital culture on Tumblr, the author considers how young women produce relatability through humorous, generalisable representations of embarrassment, frustration, and r...

Table of Contents:

• 1. Do you relate to this? Femininity, affective intimate cultures and neoliberalism
• 2. Managing relatability: feeling rules and the practice of moderation
• 3. The classificatory reader: relating to others through digital texts
• 4. Intimacy and value: telling the self through figures
• 5. The practices and politics of a relatable brand
• 6. Relatability, feminism, and the shifting sexual contract
• 7. Ambivalence and attachment: some final reflections. .