Internationalizing Firms International Strategy, Trends and Challenges /

• Main Authors: Calvelli, Adriana (Author, http://id.loc.gov/vocabulary/relators/aut), Cannavale, Chiara (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: International business enterprises.; Leadership.; Entrepreneurship.; International Business.; Business Strategy/Leadership.

This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today's internationalization process, critiquing existing literature and instead pr...