Internationalizing Firms International Strategy, Trends and Challenges /

• Κύριοι συγγραφείς: Calvelli, Adriana (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Cannavale, Chiara (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: International business enterprises.; Leadership.; Entrepreneurship.; International Business.; Business Strategy/Leadership.

This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today's internationalization process, critiquing existing literature and instead pr...

Πίνακας περιεχομένων:

• 1. Determinants of Internationalization
• 2. International Strategy
• 3. Market Entry Strategy
• 4. Outsourcing and Reshoring
• 5.Key Risks of Internationalization
• 6. The Role of Culture in Internationalization.