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03746nam a2200625 4500 |
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978-3-319-92084-9 |
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DE-He213 |
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20191028092203.0 |
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cr nn 008mamaa |
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180529s2018 gw | s |||| 0|eng d |
| 020 |
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|a 9783319920849
|9 978-3-319-92084-9
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|a 10.1007/978-3-319-92084-9
|2 doi
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|d GrThAP
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|a HF5410-5417.5
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|a KJS
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|a BUS043000
|2 bisacsh
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|a KJSM
|2 thema
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|a 658.8
|2 23
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|a Advances in National Brand and Private Label Marketing
|h [electronic resource] :
|b Fifth International Conference, 2018 /
|c edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev.
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| 250 |
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|a 1st ed. 2018.
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| 264 |
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1 |
|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2018.
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| 300 |
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|a XIII, 177 p. 14 illus., 6 illus. in color.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 490 |
1 |
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|a Springer Proceedings in Business and Economics,
|x 2198-7246
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| 505 |
0 |
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|a Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research.
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| 520 |
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|a The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application - such as consumer decision-making, premium private labels, digital transformation, ethical aspects, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding - using a wide variety of theoretical and methodological approaches. This volume presents the proceedings of this 2018 NB&PL marketing conference in a collection of original and relevant contributions:.
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| 650 |
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0 |
|a Marketing.
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| 650 |
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0 |
|a Industrial psychology.
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| 650 |
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0 |
|a E-business.
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| 650 |
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0 |
|a Electronic commerce.
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| 650 |
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0 |
|a E-commerce.
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| 650 |
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0 |
|a Trade.
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| 650 |
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0 |
|a Business.
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| 650 |
|
0 |
|a Commerce.
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| 650 |
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0 |
|a Leadership.
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| 650 |
1 |
4 |
|a Marketing.
|0 http://scigraph.springernature.com/things/product-market-codes/513000
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| 650 |
2 |
4 |
|a Industrial and Organizational Psychology.
|0 http://scigraph.springernature.com/things/product-market-codes/Y20030
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| 650 |
2 |
4 |
|a e-Business/e-Commerce.
|0 http://scigraph.springernature.com/things/product-market-codes/522060
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| 650 |
2 |
4 |
|a Trade.
|0 http://scigraph.springernature.com/things/product-market-codes/527010
|
| 650 |
2 |
4 |
|a Business Strategy/Leadership.
|0 http://scigraph.springernature.com/things/product-market-codes/515010
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| 700 |
1 |
|
|a Martínez-López, Francisco J.
|e editor.
|4 edt
|4 http://id.loc.gov/vocabulary/relators/edt
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| 700 |
1 |
|
|a Gázquez-Abad, Juan Carlos.
|e editor.
|4 edt
|4 http://id.loc.gov/vocabulary/relators/edt
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| 700 |
1 |
|
|a Chernev, Alexander.
|e editor.
|4 edt
|4 http://id.loc.gov/vocabulary/relators/edt
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| 710 |
2 |
|
|a SpringerLink (Online service)
|
| 773 |
0 |
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|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783319920832
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783319920856
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| 830 |
|
0 |
|a Springer Proceedings in Business and Economics,
|x 2198-7246
|
| 856 |
4 |
0 |
|u https://doi.org/10.1007/978-3-319-92084-9
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-BUM
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| 950 |
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|a Business and Management (Springer-41169)
|
