Advances in National Brand and Private Label Marketing Fifth International Conference, 2018 /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Martínez-López, Francisco J. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Gázquez-Abad, Juan Carlos (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Chernev, Alexander (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Springer Proceedings in Business and Economics,
• Θέματα: Marketing.; Industrial psychology.; E-business.; Electronic commerce.; E-commerce.; Trade.; Business.; Commerce.; Leadership.; Industrial and Organizational Psychology.; e-Business/e-Commerce.; Business Strategy/Leadership.

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

Πίνακας περιεχομένων:

• Part I: Consumer Behavior
• Part II: Online Context and Digital Transformation
• Part III: Branding
• Part IV: Modelling and Theoretical Research.