Advances in National Brand and Private Label Marketing Fifth International Conference, 2018 /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Martínez-López, Francisco J. (Editor, http://id.loc.gov/vocabulary/relators/edt), Gázquez-Abad, Juan Carlos (Editor, http://id.loc.gov/vocabulary/relators/edt), Chernev, Alexander (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: Springer Proceedings in Business and Economics,
• Subjects: Marketing.; Industrial psychology.; E-business.; Electronic commerce.; E-commerce.; Trade.; Business.; Commerce.; Leadership.; Industrial and Organizational Psychology.; e-Business/e-Commerce.; Business Strategy/Leadership.

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....