Universities as Agencies Reputation and Professionalization /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Christensen, Tom (Editor, http://id.loc.gov/vocabulary/relators/edt), Gornitzka, Åse (Editor, http://id.loc.gov/vocabulary/relators/edt), Ramirez, Francisco O. (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Series: Public Sector Organizations
• Subjects: Public policy.; Globalization.; Educational policy.; Education and state.; Educational sociology.; Higher education.; Public Policy.; Educational Policy and Politics.; Sociology of Education.; Higher Education.

This book discusses how modern universities increasingly use reputation management in relation to internal and external challenges. Universities are increasingly characterized by social embeddedness, relating to many external stakeholders and international markets of students, researchers and resear...

Table of Contents:

• 1. Reputation Management, Social Embeddedness and Rationalization of Universities. T.Christensen, Å.Gornitzka and F.O.Ramirez
• 2. Reputation Management in Nordic Universities - Profiles and Development over Time. T.Christensen and Å.Gornitzka
• 3. Reputation Management Revisited: U.S.Universities Presenting Themselves Online. S.G.Gavriela and F.O.Ramirez
• 4. Reputation profile of Chinese universities - converging with global trends or national characteristics? M.Liang and T.Christensen
• 5. Social Science Disciplines in Complex Development Contexts - the Professionalization Dimension of Reputation Management. T.Christensen and L.Klemsdal
• 6. What We Stand for: Reputation Platforms in Scandinavian Higher Education. A.Wæraas and H.L. Sataøen
• 7. Marketing the American University: Professionalization of Development in Entrepreneurial Universities. N.A.Skinner and F.O.Ramirez
• 8. Enacting Diversity in American Higher Education. N.Kwak, S.G.Gavriela and F.O.Ramirez
• 9. The Legal Rationalization of American Higher Education. J.Furuta and F.O.Ramirez
• 10. Socially embedded universities and the search for meaning B.Stensaker.