Soft Power Made in China The Dilemmas of Online and Offline Media and Transnational Audiences /

• Κύριος συγγραφέας: Lee, Claire Seungeun (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Ethnology-Asia.; Asia-Politics and government.; Cultural policy.; Communication.; Motion pictures-Asia.; Asian Culture.; Asian Politics.; Cultural Policy and Politics.; Media and Communication.; Asian Cinema and TV.

This book analyzes the ways in which China's soft power growth faces dilemmas in East Asia through both online and offline platforms. One dilemma for China's transnational soft power-field expansion lies in the intersection of its source and receiving countries. The author discusses how tr...

Πίνακας περιεχομένων:

• 1. Introduction
• 2. China's Soft Power Building and Its TV Industry as a Soft Powerhouse
• 3. Foreign Markets and Professionals: The Gatekeepers
• 4. Local Embeddedness vs. China's Soft Power: The Case of Offline Media
• 5. The Conversion Paradox in Quasi-Sinophone East Asia
• 6. The Limits of Outsourced Soft Power
• 7. Seeking Virtual Capital through Online Media in the Digital Age
• 8. Conclusions
• 9. Postscript: Envisioning the Future of China's Soft Power.