Nonmarket Strategy in Business Organizations A Global Assessment /

• Main Author: Parnell, John A. (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Subjects: Leadership.; Globalization.; Markets.; International business enterprises-Cross-cultural studies.; Market research.; Business Strategy/Leadership.; Emerging Markets/Globalization.; Cross-Cultural Management.; Market Research/Competitive Intelligence.

This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors. N...