Nonmarket Strategy in Business Organizations A Global Assessment /

• Main Author: Parnell, John A. (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Subjects: Leadership.; Globalization.; Markets.; International business enterprises-Cross-cultural studies.; Market research.; Business Strategy/Leadership.; Emerging Markets/Globalization.; Cross-Cultural Management.; Market Research/Competitive Intelligence.

This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors. N...

Table of Contents:

• Preface
• Acknowledgements
• Chapter 1 Introduction
• Chapter 2 NMS FAQ- Chapter 3 Data Collection and Analysis
• Chapter 4 Nonmarket Strategy in the United States
• Chapter 5 Nonmarket Strategy in the United Kingdom
• Chapter 6 Nonmarket Strategy in India
• Chapter 7 Nonmarket Strategy in Mexico
• Chapter 8 Nonmarket Strategy in Venezuela
• Chapter 9 Nonmarket Strategy in Egypt
• Chapter 10 Nonmarket Strategy in China
• Chapter 11 Nonmarket Strategy in Turkey
• Chapter 12: Nonmarket Strategy in Poland
• Chapter 13 Nonmarket Strategy in Ghana
• Chapter 14 Conclusions
• References. .