Developing and Managing Innovation in a Fast Changing and Complex World Benefiting from Dynamic Principles /
This book provides essential insights into how to rapidly and safely develop new sustainable products, no matter whether it is in the private sector, the public sector or the non-profit sector, and regardless of the specific national or business culture. The principles discussed were distilled from...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
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Έκδοση: | 1st ed. 2019. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Introduction
- Acknowledgements
- Chapter 1 Background
- Chapter 2 Innovation Theory
- Chapter 3 The Entrepreneur
- Chapter 4 Project Management
- Chapter 5 Knowledge Generation
- Chapter 6 Different New Product Development Models
- Chapter 7 Dynamic Product Development (DPD™)
- Chapter 8 Marketing New Products
- Chapter 8 Sales of New Products
- Chapter 9 Financing innovation
- References.