Learning to Sell Sex(ism) Advertising Students and Gender /

• Κύριος συγγραφέας: O'Driscoll, Aileen (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Sociology.; Culture.; Gender.; Gender identity in education.; Marketing.; Gender Studies.; Culture and Gender.; Gender and Education.

This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argumen...

Πίνακας περιεχομένων:

• 1. Introduction
• 2. Gendered advertising: From text to industry to classroom
• 3. We're just different (but equal): Unpacking students' gendered views
• 4. The reverse stereotype and the double standard: Expressions of concern about advertising's treatment of men
• 5. The Catch-22 of advertising practice (and other deflections): Perceived challenges to creating less sexist content
• 6. Conclusions and Reflections.