Political Marketing and Management in the 2017 New Zealand Election

• Corporate Author: SpringerLink (Online service)
• Other Authors: Lees-Marshment, Jennifer (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
• Edition: 1st ed. 2018.
• Series: Palgrave Studies in Political Marketing and Management
• Subjects: Political communication.; Elections.; Communication.; Political Communication.; Electoral Politics.; Media and Communication.; Communication Studies.

This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Comp...