Netflix and the Re-invention of Television

• Main Author: Jenner, Mareike (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Motion pictures and television.; Digital media.; Screen Studies.; Digital/New Media.

This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and...

Table of Contents:

• 1. Introduction
• Part I: Controlling Television: TV's Ancillary Technologies
• 2. Introduction: Control, Power, Television
• 3. Managing Choice, Negotiating Power: Remote Controls
• 4. New Regimes of Control: Television as Convergence Medium
• 5. Digital Television and Control
• Part II: Binge-Watching and the Re-invention of Control
• 6. Introduction: Binge-watching Netflix
• 7. Scheduling the Binge
• 8. 'Quality', 'Popular' and the Netflix Brand: Negotiating Taste
• 9. Netflix Marketing: the Binge and Diversity
• Part III: Netflix and the Re-invention of Transnational Broadcasting
• 10. Introduction: Netflix as Transnational Broadcaster
• 11. The Transnational, the National, and Television
• 12. The Transnational and Domestication: Netflix Texts
• 13. The Netflix Audience
• 14. Conclusion.