Reverse Entrepreneurship in Latin America Internationalization from Emerging Markets to Developed Economies /

This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Άλλοι συγγραφείς: Reyes-Mercado, Pável (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Larios Hernández, Guillermo Jesús (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
Έκδοση:1st ed. 2019.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • 1. Introduction
  • 2. The Rise and Fall of an International Venture: The Case of an Online Medical Tourism Platform
  • 3. Wearable Technology: Shaping Market Opportunities Through Innovation, Learning, and Networking
  • 4. Cinépolis México: Prospects for International Growth in the Entertainment Industry
  • 5. Benotto Bicycles: Developing a Strategy for Profitable Growth
  • 6. Mexico's Healthy Food: Using Innovation to Create Commercial Ties with Suppliers
  • 7. Napify App: An Example of Mexican Social Entrepreneurship
  • 8. International Growth for the Concept of Children's Edutainment: The Case of KidZania.