Reverse Entrepreneurship in Latin America Internationalization from Emerging Markets to Developed Economies /
This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas...
Συγγραφή απο Οργανισμό/Αρχή: | |
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Άλλοι συγγραφείς: | , |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Palgrave Pivot,
2019.
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Έκδοση: | 1st ed. 2019. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- 1. Introduction
- 2. The Rise and Fall of an International Venture: The Case of an Online Medical Tourism Platform
- 3. Wearable Technology: Shaping Market Opportunities Through Innovation, Learning, and Networking
- 4. Cinépolis México: Prospects for International Growth in the Entertainment Industry
- 5. Benotto Bicycles: Developing a Strategy for Profitable Growth
- 6. Mexico's Healthy Food: Using Innovation to Create Commercial Ties with Suppliers
- 7. Napify App: An Example of Mexican Social Entrepreneurship
- 8. International Growth for the Concept of Children's Edutainment: The Case of KidZania.