Reverse Entrepreneurship in Latin America Internationalization from Emerging Markets to Developed Economies /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Reyes-Mercado, Pável (Editor, http://id.loc.gov/vocabulary/relators/edt), Larios Hernández, Guillermo Jesús (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
• Edition: 1st ed. 2019.
• Subjects: Entrepreneurship.; Globalization.; Markets.; Leadership.; Management.; Industrial management.; Emerging Markets/Globalization.; Business Strategy/Leadership.; Innovation/Technology Management.

This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas...

Table of Contents:

• 1. Introduction
• 2. The Rise and Fall of an International Venture: The Case of an Online Medical Tourism Platform
• 3. Wearable Technology: Shaping Market Opportunities Through Innovation, Learning, and Networking
• 4. Cinépolis México: Prospects for International Growth in the Entertainment Industry
• 5. Benotto Bicycles: Developing a Strategy for Profitable Growth
• 6. Mexico's Healthy Food: Using Innovation to Create Commercial Ties with Suppliers
• 7. Napify App: An Example of Mexican Social Entrepreneurship
• 8. International Growth for the Concept of Children's Edutainment: The Case of KidZania.