Start-up A Practical Guide to Starting and Running a New Business /

• Main Author: Harris, Tom (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 2nd ed. 2019.
• Series: Management for Professionals,
• Subjects: New business enterprises.; Management.; Industrial management.; Leadership.; Start-Ups/Venture Capital.; Innovation/Technology Management.; Business Strategy/Leadership.

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new...

Table of Contents:

• Introduction
• How Good Is Your Idea?
• How Can You Protect Your Ideas?
• What Is a Company?
• How Do You Market Your Product?
• How Do You Finance Your Business?
• How Do You Create a Financial Model?
• How Do You Write a Business Plan?
• Your Role and Your Team
• Closing Remarks.