Multisensory Packaging Designing New Product Experiences /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Velasco, Carlos (Editor, http://id.loc.gov/vocabulary/relators/edt), Spence, Charles (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: Management.; Industrial management.; Motivation research (Marketing).; Psychology, Experimental.; Innovation/Technology Management.; Consumer Behavior.; Experimental Psychology.

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologie...