Multisensory Packaging Designing New Product Experiences /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Velasco, Carlos (Editor, http://id.loc.gov/vocabulary/relators/edt), Spence, Charles (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: Management.; Industrial management.; Motivation research (Marketing).; Psychology, Experimental.; Innovation/Technology Management.; Consumer Behavior.; Experimental Psychology.

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologie...

Table of Contents:

• Chapter 1: Introduction to multisensory product packaging
• Chapter 2: Packaging colour and its multiple roles
• Chapter 3: Food imagery and transparency in product packaging
• Chapter 4: The role of typeface in packaging design
• Chapter 5: Sonic packaging: How packaging sounds influence multisensory product evaluation
• Chapter 6: Tactile/haptic aspects of multisensory packaging design
• Chapter 7: On the embodied origins of product perception and sensory evaluation
• Chapter 8: The Multisensory Analysis of Product Packaging (MAPP) framework
• Chapter 9: Influencing healthy food choice through multisensory packaging design
• Chapter 10: Multisensory premiumness
• Chapter 11: Multisensory packaging design across cultures
• Chapter 12: The consumer neuroscience of packaging
• Chapter 13: Multisensory consumer-packaging interaction (CPI): The role of new technologies.