Case Studies in Strategic Management How Executive Input Enables Students' Development /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Friedl, Gunther (Editor, http://id.loc.gov/vocabulary/relators/edt), Biagosch, Andreas (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Management for Professionals,
• Subjects: Accounting.; Bookkeeping .; Management-Study and teaching.; Management.; Industrial management.; New business enterprises.; Accounting/Auditing.; Management Education.; Innovation/Technology Management.; Start-Ups/Venture Capital.; Financial Accounting.

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach,...

Table of Contents:

• Chapter 1: Case: The renewed case seminar
• Chapter 2: Supporting companies and participating managers in case study presentations
• Chapter 3: Case: unu GmbH: Sharing is caring - a suitable business model for e-scooter in Germany
• Chapter 4: Case: UBS - Acquisiton of Commerzbank AG as a possible growth strategy.