Biosurveillance in New Media Marketing World, Discourse, Representation /

• Κύριος συγγραφέας: Nemorin, Selena (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Communication.; Digital media.; Culture.; Technology.; Culture-Study and teaching.; Internet marketing.; Philosophy.; Media and Communication.; Digital/New Media.; Culture and Technology.; Cultural Theory.; Online Marketing/Social Media.; Philosophy of Technology.

Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing t...

Πίνακας περιεχομένων:

• 1. Introduction: Advertising Futures
• 2. A Theory of Manipulation: Critical Perspectives
• 3. The Emergence of Neuromarketing
• 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working?
• 5. Structures of Understanding
• 6. Worldlessness: The Brain as 'Buy Button'
• 7. Poor in World: Augmenting Animality
• 8. World-Forming: The Agentic Consumer
• 9. Self-Determination and Implications of Mining the Brain.