The Spirit of Capitalism According to the Michelin Company Anthropology of an Industrial Myth /

• Main Author: Védrine, Corine (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Series: Palgrave Studies in Urban Anthropology
• Subjects: Ethnology.; Sociology, Urban.; Social Anthropology.; Urban Studies/Sociology.

The city of Clermont-Ferrand in central France is inextricably linked to the global tire company Michelin-not only by the industrial, social, and economic realities that tie employees to employer, but also by a multi-generational, regional belief in the company's entrepreneurial mythos, the so-...

Table of Contents:

• 1. Introduction.-2. A Myth Built on the Manipulation of Local History and Memory
• 3. The Construction of a Myth
• 4. Reified Types of Myth and Company Ritual
• 5. The Myth and Its Justifications with the Michelin spirit: The Father, the Son and the Healthy Spirit
• 6. Transmitting the spirit
• 7. The process of Desacralisation and Feelings of Ambivalence
• 8. Conclusion.