Subjectivity, the Unconscious and Consumerism Consuming Dreams /

• Main Author: Xavier, Marlon (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Personality.; Social psychology.; Psychology-Methodology.; Psychological measurement.; Psychoanalysis.; Community psychology.; Environmental psychology.; Culture.; Personality and Social Psychology.; Psychological Methods/Evaluation.; Community and Environmental Psychology.; Sociology of Culture.

Subjectivity, the Unconscious and Consumerism is a unique and imaginative psycho-sociological exploration of how postmodern, contemporary consumerism invades and colonises human subjectivity. Investigating especially consumerism's unconscious aspects such as desires, imagination, and fantasy, i...

Table of Contents:

• 1. Introduction
• PART I. Theoretical framework
• 2. Symbolic imaginaries and the subject
• 3. Symbolic imaginaries: The world of dreams
• 4. The ImCon as a semiotic imaginary: Consumption dreams and the subject as consumer
• 5. The ImCon as simulacrum of symbolic imaginary: Dream-worlds of consumption and the subject as commodity
• 6. Dreamscapes: The dream-worlds of shopping malls, McDonald's, and Disneyland
• PART II. Empirical study
• 7. Method
• 8. Interpretation and discussion
• 9. All that is sacred (and symbolic) is commodified: The McChurch™ Dreams
• 10. Disneyized dreams: Imaginary models of simulation
• 11. Dreaming in the temples of consumption: Shopping malls and department stores dreams
• 12. Conclusions.