Exploring Omnichannel Retailing Common Expectations and Diverse Realities /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Piotrowicz, Wojciech (Editor, http://id.loc.gov/vocabulary/relators/edt), Cuthbertson, Richard (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Subjects: E-business.; Electronic commerce.; E-commerce.; Business logistics.; Sales management.; e-Business/e-Commerce.; Supply Chain Management.; Sales/Distribution.; Logistics.

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each o...