Exploring Omnichannel Retailing Common Expectations and Diverse Realities /
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each o...
| Συγγραφή απο Οργανισμό/Αρχή: | |
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| Άλλοι συγγραφείς: | , |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
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| Έκδοση: | 1st ed. 2019. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Exploring Omnichannel Retailing: common expectations and diverse reality
- Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers
- Implementation of omnichannel strategy in the US retail - evolutionary approach
- Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research
- Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailer in Turkey
- Development of omnichannel in India - retail landscape, drivers and challenges
- The Development of Digital Distribution Channels in Poland's Retail Pharmaceutical Market
- The use of mobile technologies in physical stores: the case of fashion retailing
- Futurising the physical store in the Omnichannel retail environment
- Retail promotional communication: the comparative effectiveness of print versus online
- A framework for omnichannel differentiation strategy. Integrating the information delivery and product fulfilment requirements
- Last mile framework for omnichannel retailing. Delivery from the customer perspective.
