Price Management Strategy, Analysis, Decision, Implementation /

• Main Authors: Simon, Hermann (Author, http://id.loc.gov/vocabulary/relators/aut), Fassnacht, Martin (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Subjects: Marketing.; Leadership.; Business Strategy/Leadership.

In this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in...