Implanting Strategic Management

• Κύριοι συγγραφείς: Ansoff, H. Igor (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Kipley, Daniel (http://id.loc.gov/vocabulary/relators/aut), Lewis, A.O (http://id.loc.gov/vocabulary/relators/aut), Helm-Stevens, Roxanne (http://id.loc.gov/vocabulary/relators/aut), Ansoff, Rick (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 3rd ed. 2019.
• Θέματα: Leadership.; Organization.; Planning.; Business Strategy/Leadership.

Coming more than 25 years after the last edition, this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strategic management provides up-to-date case studies and simplified figures and offers a comprehensive approach to guiding firms through turbulent environ...