Public Relations Research European and International Perspectives and Innovations /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Zerfass, Ansgar (Editor), Ruler, Betteke van (Editor), Sriramesh, Krishnamurthy (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : VS Verlag für Sozialwissenschaften, 2008.
• Subjects: Social sciences.; Communication.; Social Sciences.; Communication Studies.

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most infl...