Values of German Media Users 1986 – 2007 /

Values are central concepts across all social sciences. Communication and media research, however, has not systematically contributed to the field. Merja Mahrt addresses questions on the relationship between mediated value patterns and values of the audience. What role do values play in selective ex...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Mahrt, Merja (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Wiesbaden : VS Verlag für Sozialwissenschaften, 2010.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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100 1 |a Mahrt, Merja.  |e author. 
245 1 0 |a Values of German Media Users  |h [electronic resource] :  |b 1986 – 2007 /  |c by Merja Mahrt. 
264 1 |a Wiesbaden :  |b VS Verlag für Sozialwissenschaften,  |c 2010. 
300 |a 148 p. 9 illus.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
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338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
505 0 |a What Are Values? -- Aim and Scope of the Study -- Audience Values and Media Use -- Values and Media Use among the Highly Educated -- Values and Genre Preferences -- Channel Loyalty and Genre Preferences -- Conclusion. 
520 |a Values are central concepts across all social sciences. Communication and media research, however, has not systematically contributed to the field. Merja Mahrt addresses questions on the relationship between mediated value patterns and values of the audience. What role do values play in selective exposure? How are genre and channel preferences intertwined with individual values? What changes does the drastic expansion of a media system bring about? The author analyzes large-scale representative surveys, covering German media users from 1986 to 2007. She finds patterns linking social and materialist values with preferences and usages of print and electronic media. Implications for the role of values in behavior and in media planning are discussed. This book is essential reading for researchers and students from the social sciences, in particular communication and media sciences, interested in a deeper understanding of values. 
650 0 |a Social sciences. 
650 0 |a Sociology. 
650 0 |a Communication. 
650 1 4 |a Social Sciences. 
650 2 4 |a Sociology, general. 
650 2 4 |a Communication Studies. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9783531172996 
856 4 0 |u http://dx.doi.org/10.1007/978-3-531-92256-0  |z Full Text via HEAL-Link 
912 |a ZDB-2-SHU 
950 |a Humanities, Social Sciences and Law (Springer-11648)