E-Merging Media Communication and the Media Economy of the Future /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Zerdick, Axel (Επιμελητής έκδοσης), Picot, Arnold (Επιμελητής έκδοσης), Schrape, Klaus (Επιμελητής έκδοσης), Burgelman, Jean-Claude (Επιμελητής έκδοσης), Silverstone, Roger (Επιμελητής έκδοσης), Feldmann, Valerie (Επιμελητής έκδοσης), Wernick, Christian (Επιμελητής έκδοσης), Wolff, Carolin (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.
• Σειρά: European Communication Council Report
• Θέματα: Business.; Printing.; Publishers and publishing.; Industrial management.; Management.; Information technology.; Business > Data processing.; Multimedia systems.; Business and Management.; IT in Business.; Media Design.; Printing and Publishing.; Media Management.
• Φυσική περιγραφή: XIV, 402 p. online resource.
• ISBN: 9783540269526

After the very successful ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by digitalization and networking. Against the background of the current media history, it highlights for example the role of the Internet hype as a pathfinder in a modified media society. The key question is concerned with how the medial future will be like. The report examines effects and new perspectives in the area of economy, society, and politics. The aspects of behavior, business models, legal and regulation questions, self-conception of society and media economy are mooted by international authors to enhance the reader's understanding of the medial future and to disclose options for action.