The Business Idea The Early Stages of Entrepreneurship /

• Main Author: Hougaard, Søren (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.
• Subjects: Business.; Marketing.; Entrepreneurship.; Management.; Leadership.; Business and Management.; Business Strategy/Leadership.

Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer ne...

Table of Contents:

• and Summary
• Entrepreneurship as a competency
• Creative market insight
• The window of opportunity
• Creation of the business concept
• Entry barriers to markets
• Strategies for market entry
• The positive influence of competitors
• Entrepreneurship and business ideas in the embryonic market.