The Business Idea The Early Stages of Entrepreneurship /

• Main Author: Hougaard, Søren (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.
• Subjects: Business.; Marketing.; Entrepreneurship.; Management.; Leadership.; Business and Management.; Business Strategy/Leadership.

Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer ne...