Storytelling Branding in Practice /
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do...
Κύριοι συγγραφείς: | , , |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2005.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Branding Through Storytelling
- Branding Through Storytelling
- The Toolbox
- The Four Elements of Storytelling
- Storytelling in Business
- The Company Core Story
- Authentic Raw Material for Storytelling
- Storytelling Applied
- Storytelling as a Management Tool
- Storytelling in Advertising
- When Storytelling Becomes Dialogue
- The Media as a Storytelling Partner
- Tearing Down the Walls.