Storytelling Branding in Practice /

• Κύριοι συγγραφείς: Fog, Klaus (Συγγραφέας), Budtz, Christian (Συγγραφέας), Yakaboylu, Baris (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.
• Θέματα: Business.; Marketing.; Management.; Business and Management.

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do...