Process-based Strategic Planning

• Main Authors: Grünig, Rudolf (Author), Kühn, Richard (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.
• Edition: Third Edition.
• Subjects: Business.; Management.; Organization.; Planning.; Business and Management.

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the cor...