Retailing in the 21st Century Current and Future Trends /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Krafft, Manfred (Επιμελητής έκδοσης), Mantrala, Murali K. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006.
• Θέματα: Business.; Marketing.; Management.; Industrial procurement.; Business and Management.; Procurement.

Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the...

Πίνακας περιεχομένων:

• Overview
• Retail Success and Key Drivers
• Retailing in the Global World: Case Study of Metro
• Global, Environmental, and Market Trends
• Retail Trends in Europe
• Trends in U.S. Retailing
• Trends in Retailing in East Asia
• Future Store Technologies and Their Impact on Grocery Retailing
• The Third Wave of Marketing Intelligence
• Applications of Intelligent Technologies in Retail Marketing
• New Automated Checkout Systems
• Understanding Retail Customers
• Future Trends in Multi-channel Retailing
• Retail Competition
• Trends in Retail Management
• New Challenges in Retail Human Resource Management
• Retail Assortment: More ? Better
• Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective
• Recent Trends and Emerging Practices in Retailer Pricing
• Retail Pricing — Higher Profits Through Improved Pricing Processes
• Current Status and Future Evolution of Retail Formats
• Electronic Retailing
• Supply Chain Management in a Promotional Environment
• Sales Promotion
• Understanding Customer Loyalty Programs
• Integrated Marketing Communications in Retailing.