The Anonymous Elect Market Research Through Online Access Panels /

• Main Author: Postoaca, Andrei (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006.
• Subjects: Business.; Marketing.; Information technology.; Business > Data processing.; Social sciences.; Sociology.; Business and Management.; IT in Business.; Social Sciences, general.; Sociology, general.

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a...

Table of Contents:

• To Panel or Not to Panel — What Is and What Is Not an Online Access Panel
• Bottling Communication: The Rhetoric of Online Interviewing
• Launching the Bottle: The Rhetoric of the Online Researcher
• Finding the Bottle: The Rhetoric of the Online Panellist
• Conclusions.