Entering Emerging Markets Motorola’s Blueprint for Going Global /

• Main Author: Schoenborn, Guenter (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006.
• Edition: Second Revised Edition.
• Subjects: Business.; Globalization.; Markets.; Business and Management.; Emerging Markets/Globalization.

The book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal w...