Handbook of Partial Least Squares Concepts, Methods and Applications /
The "Handbook of Partial Least Squares (PLS) and Marketing: Concepts, Methods and Applications" is the second volume in the series of the Handbooks of Computational Statistics. This Handbook represents a comprehensive overview of PLS methods with specific reference to their use in Marketin...
| Συγγραφή απο Οργανισμό/Αρχή: | |
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| Άλλοι συγγραφείς: | , , , |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2010.
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| Σειρά: | Springer Handbooks of Computational Statistics
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Editorial: Perspectives on Partial Least Squares
- METHODS
- Latent Variables and Indices: Herman Wold#x2019;s Basic Design and Partial Least Squares
- PLS Path Modeling: From Foundations to Recent Developments and Open Issues for Model Assessment and Improvement
- Bootstrap Cross-Validation Indices for PLS Path Model Assessment
- A Bridge Between PLS Path Modeling and Multi-Block Data Analysis
- Use of ULS-SEM and PLS-SEM to Measure a Group Effect in a Regression Model Relating Two Blocks of Binary Variables
- A New Multiblock PLS Based Method to Estimate Causal Models: Application to the Post-Consumption Behavior in Tourism
- An Introduction to a Permutation Based Procedure for Multi-Group PLS Analysis: Results of Tests of Differences on Simulated Data and a Cross Cultural Analysis of the Sourcing of Information System Services Between Germany and the USA
- Finite Mixture Partial Least Squares Analysis: Methodology and Numerical Examples
- Prediction Oriented Classification in PLS Path Modeling
- Conjoint Use of Variables Clustering and PLS Structural Equations Modeling
- Design of PLS-Based Satisfaction Studies
- A Case Study of a Customer Satisfaction Problem: Bootstrap and Imputation Techniques
- Comparison of Likelihood and PLS Estimators for Structural Equation Modeling: A Simulation with Customer Satisfaction Data
- Modeling Customer Satisfaction: A Comparative Performance Evaluation of Covariance Structure Analysis Versus Partial Least Squares
- PLS in Data Mining and Data Integration
- Three-Block Data Modeling by Endo- and Exo-LPLS Regression
- Regression Modelling Analysis on Compositional Data
- APPLICATIONS TO MARKETING AND RELATED AREAS
- PLS and Success Factor Studies in Marketing
- Applying Maximum Likelihood and PLS on Different Sample Sizes: Studies on SERVQUAL Model and Employee Behavior Model
- A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market
- An Application of PLS in Multi-Group Analysis: The Need for Differentiated Corporate-Level Marketing in the Mobile Communications Industry
- Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares
- Reframing Customer Value in a Service-Based Paradigm: An Evaluation of a Formative Measure in a Multi-industry, Cross-cultural Context
- Analyzing Factorial Data Using PLS: Application in an Online Complaining Context
- Application of PLS in Marketing: Content Strategies on the Internet
- Use of Partial Least Squares (PLS) in TQM Research: TQM Practices and Business Performance in SMEs
- Using PLS to Investigate Interaction Effects Between Higher Order Branding Constructs
- TUTORIALS
- How to Write Up and Report PLS Analyses
- Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach
- Testing Moderating Effects in PLS Path Models: An Illustration of Available Procedures
- A Comparison of Current PLS Path Modeling Software: Features, Ease-of-Use, and Performance
- to SIMCA-P and Its Application
- Interpretation of the Preferences of Automotive Customers Applied to Air Conditioning Supports by Combining GPA and PLS Regression.
