Start-up A Practical Guide to Starting and Running a New Business /

• Main Author: Harris, Tom (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006.
• Subjects: Business.; Marketing.; Entrepreneurship.; Management.; Computers.; Engineering > Vocational guidance.; Business and Management.; Job Careers in Science and Engineering.; The Computing Profession.

So your dream is to start your own business. But how do you know if it will work and how do you make it a reality? Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an aca...

Table of Contents:

• How good is your idea?
• How can you protect your ideas?
• What is a company?
• How do you market your product?
• How do you finance your business?
• How do you create a financial model?
• How do you write a business plan?
• Your role and your team
• Closing remarks.