| Περίληψη: | China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. Joining the WTO unleashed the powerful "dragon" of Eastern Asia and Chinese markets are expected to grow even faster in the coming years. International companies looking to start or extend business in China are finding exciting new opportunities. Yet these opportunities do not come without serious challenges. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations. It also takes a closer look at best practices from Volkswagen, Allianz and MAN Roland. "China is one of the most promising markets worldwide. Especially Western brands have very good chances in this future market. The book Business Success in China edited by Simon - Kucher & Partners provides well-founded strategies, recommendations and suggestions - a must for managers in the China business." Hans-Joerg Seeberger, CEO, EganaGoldpfeil Ltd., Hong Kong " 'One generation plants the trees, another gets the shade.' This piece of Chinese wisdom represents how systematically and determined China is pursuing its path. Those who want to be a part of this and to have long-term success must deal intensively with the idiosyncracies of this gigantic market. To accomplish this, the book Business Success in China is required reading." Heinrich v. Pierer, Chairman, Siemens AG, Munich "As the Chinese saying goes, 'A journey starts with the first step'. Business Success in China ought to be that first step for any manager looking to grow the business in and with China." Wilfried R. R. Vanhonacker, Chair Professor and Head Department of Marketing, The Hong Kong University of Science & Technology, Hong Kong.
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