Process-based Strategic Planning

• Κύριοι συγγραφείς: Grünig, Rudolf (Συγγραφέας), Kühn, Richard (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006.
• Έκδοση: Fourth Edition.
• Θέματα: Business.; Management.; Organization.; Planning.; Business and Management.

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the cor...