Marketing Communication Policies
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who t...
Κύριοι συγγραφείς: | Busch, Rainer (Συγγραφέας), Seidenspinner, Margarete (Συγγραφέας), Unger, Fritz (Συγγραφέας) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2007.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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