Marketing Communication Policies

• Main Authors: Busch, Rainer (Author), Seidenspinner, Margarete (Author), Unger, Fritz (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2007.
• Subjects: Business.; Marketing.; Internet marketing.; Business and Management.; Online Marketing/Social Media.

By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who t...