International Direct Marketing Principles, Best Practices, Marketing Facts /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Krafft, Manfred (Editor), Hesse, Jürgen (Editor), Höfling, Jürgen (Editor), Peters, Kay (Editor), Rinas, Diane (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2007.
• Subjects: Business.; Marketing.; Management.; Business and Management.

Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market e...