Introduction to E-commerce

• Corporate Author: SpringerLink (Online service)
• Other Authors: Zheng, Qin (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
• Subjects: Computer science.; Management.; Industrial management.; Information technology.; Business > Data processing.; E-commerce.; Computer Science.; e-Commerce/e-business.; Innovation/Technology Management.; IT in Business.
• Physical Description: 180 p. 40 illus. online resource.
• ISBN: 9783540496458

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University. He received his PhD from Northwestern Polytechnical University.